This guide does more than define terms: it breaks down how Google interprets search queries, determines user intent, and decides what content is relevant and worth delivering to a user. If you want to understand why content does or doesn’t make it into SERPs, this is the guide to read.
If you use ads in your business, it’s worth taking a quick peak at what the Google third party cookies phase out means for advertising starting in 2024.
Explore Google’s legal maneuvers in the AI chatbot and DMCA fraud lawsuits, where the tech giant filed two impactful cases on Monday. Do these lawsuits have the potential to set new legal standards?
The Google Perspectives Tab is a new way to rank in search results. Here’s how the feature works, why Google says it’s a priority in development and future updates, and what to do to get your content ranked and seen in the Perspectives tab.
New data shows Google SERPs are changing BIG TIME. The biggest shift comes in featured snippets for FAQs content. Find out how these shifts are reshaping SEO strategies in 2023 and discover what you can do to stay on top.
Want your blog posts to go viral? Here’s the latest on what Google Says to do. Follow these 7 tips for making your content more shareable on social media. From eye-catching visuals to attention-grabbing headlines, we’ve got you covered. Get ready to see your content reach new heights with these expert tips
What if I told you that Google Analytics … Read more
Google Trends is a free tool that provides invaluable insights into the relative popularity of search terms, related queries, and topic trends, as well as seasonality and geographical interest. In this article, we’ve covered everything you need to know about using Google Trends, including how to read and interpret the data, and practical examples and strategies for generating business and content ideas.
In this episode of Brand Hacking, we break down the difference between hyper-local and local SERPs, what you CAN and CAN’T control about Google’s search intent classification, and how you can take simple but POWERFUL action to create local SEO juice for your brand or business.