Google Trends website<\/a>. You\u2019ll have the option to search for terms or browse current trending topics.<\/p>\n\n\n\nHow much does Google Trends cost?<\/h3>\n\n\n\n Google Trends is a completely free<\/em><\/strong> tool that anyone can use to gain insights into what people are searching for on Google.<\/p>\n\n\n\nWhat are trending Google searches?<\/h3>\n\n\n\n Trending Google searches are search terms that have recently seen a significant surge in popularity on Google Search<\/em><\/strong>. It\u2019s real-time data on what people are interested in and gives you a starting place for the who, what, when, how, and why. This information can be incredibly useful for businesses and content creators looking to stay on top of the latest trends and create relevant content that resonates with their audience. Using it will help you create content and marketing campaigns that are relevant sought-after.<\/p>\n\n\n\nHow does Google Trends work?<\/h3>\n\n\n\n So, let’s summarize how Google Trends works. This tool collects data from Google Search and presents it in different forms, such as search volume, related queries, and topic trends. Google Trends uses a mix of algorithms and data visualization to provide insights into how popular search terms are across different regions and over time. With Google Trends, you can compare multiple search terms, filter data by location and time, and even explore related queries and topics. This makes it easy to get a sense of what people are searching for and how trends change over time. <\/p>\n\n\n\n
Key features of Google Trends<\/h3>\n\n\n\n Some of the key features of Google Trends include the ability to compare multiple search terms, filter data by location and time, and explore related queries and topics. Users can also see which search terms are currently trending and view real-time data for the most popular search terms.<\/p>\n\n\n\n
Benefits of using Google Trends<\/h3>\n\n\n\n Google Trends can help businesses and content creators identify popular search terms and trending topics, explore seasonal trends and geographical interest, and generate fresh content ideas. Best of all, it’s a free tool that is accessible to businesses and content creators of all sizes.<\/p>\n\n\n\n
In short, Google Trends is a free and powerful tool for anyone looking to stay on top of the latest trends and generate fresh content ideas. Let\u2019s dive deeper into how Google Trends data works in the next section.<\/p>\n\n\n\n
What does Google Trends Tell You?<\/h2>\n\n\n\n Google Trends will tell you 3 things about search behavior: the relative popularity of search terms over time, differences in geographical interest, and related phrases that are trending. Here’s what each of these numbers mean:<\/p>\n\n\n\n
Interest Over Time and Seasonality<\/h3>\n\n\n\n One of the coolest things about Google Trends is that it allows you to look at interest over time. The data is presented in the form of a graph, with the y-axis representing the search interest and the x-axis representing the time frame. By analyzing the graph, you can easily identify the peak periods of search interest and understand how the popularity of search terms changes over time. Let’s look at the data for “Saint Patrick’s Day” as of March 13th, 2023 (4 days before Saint Patrick’s Day).<\/p>\n\n\n
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Google Trends interest over time: Saint Patrick’s Day the last 5 years<\/figcaption><\/figure><\/div>\n\n\nDifferences in geographical interest<\/h3>\n\n\n\n Google Trends also shows the differences in geographical interest for search terms. You can see which regions have the highest search interest for a particular term and compare it to other regions. You can do this within a country or across countries. This can help creators and business owners make decisions on ad targeting, logistics, translations, and more.<\/p>\n\n\n
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Market Research by Location in Google Trends: Global search interest for Saint Patrick’s Day<\/figcaption><\/figure><\/div>\n\n\nGoogle Trends provides data on related topics and queries that are currently trending. This can help businesses and content creators identify parallel emerging trends and explore other topics that might relevant to their audience. By analyzing related queries, you can also identify the intent behind the search and create content that meets the needs of your audience.<\/p>\n\n\n\n
Google Trends breaks this section into Related Topics and Related Queries, which we will discuss in the next section.<\/p>\n\n\n\n
How to read Google Trends<\/h2>\n\n\n\n When exploring Google Trends, it’s important to understand how to read the data presented. <\/p>\n\n\n\n
Google Trends Interest Over Time Explained<\/h3>\n\n\n\n The numbers on the graph represent the search interest relative to the highest point on the graph, which is set to 100. This means that a value of 50 indicates that the search term is half as popular as it was at its peak.<\/p>\n\n\n\n
It\u2019s also important to understand how Google defines \u201crising\u201d for trends. According to Google, rising<\/em><\/strong> refers to topics or queries with \u201cthe biggest increase in search frequency since the last time period.\u201d<\/p>\n\n\n\nIf a result is marked breakout<\/em><\/strong>, that means it \u201chad a tremendous increase, probably because these queries are new and had few (if any) prior searches.\u201d<\/em><\/p>\n\n\n\n
How to read google trends: 100 value means peak interest for the time period.<\/figcaption><\/figure><\/div>\n\n\nAt first glance, related topics and related queries sound like the same thing. But, they\u2019re very different and you\u2019ll want to consider them as such as you try to deduce information about an audience based on a Google trend.<\/p>\n\n\n\n
Related Topics: <\/strong>These are other searches made by users that also searched for term you are researching. You can view by the following metrics. Think of related topics as possible overlapping interests.<\/em><\/strong><\/p>\n\n\n\nRelated Queries:<\/strong> These are specific queries that people have searched for on Google that are related to the search term you entered into Google Trends. Think of related queries as possible related keywords.<\/em><\/strong><\/p>\n\n\n\nNow that we have the basics of reading the data down, let\u2019s move on to the step we\u2019ve all been waiting for: Using Google Trends in our busines!<\/p>\n\n\n\n
Using Google Trends for Business Ideas and Strategy Planning (Examples)<\/h2>\n\n\n\n Now that we understand how to read and interpret data in Google Trends, let’s explore how we can use this information to inform our business and content strategy. In this section, we’ll cover topics like:<\/p>\n\n\n\n
\nHow to best use Google Trends for keyword research and niche identification<\/li>\n\n\n\n Using Google Trends for market research and competitive analysis<\/li>\n\n\n\n Generating business ideas and content brainstorming with Google Trends<\/li>\n\n\n\n How to incorporate Google Trends insights into your marketing strategies<\/li>\n<\/ul>\n\n\n\nKeyword research<\/h3>\n\n\n\n While Google Trends shouldn’t be used as a replacement for a dedicated keyword research tool, it can provide valuable insights into the popularity of certain search terms over time. Use Google Trends to identify seasonal trends, regional differences in search behavior, and related queries and topics that can inform your keyword strategy.<\/p>\n\n\n\n
Niche identification<\/h3>\n\n\n\n Google Trends can help you identify emerging trends and new niches that are gaining popularity. By analyzing related topics and queries, you can identify areas where there is growing demand and create content or products that meet the needs of your target audience.<\/p>\n\n\n\n
Market research <\/h3>\n\n\n\n Use Google Trends to gain insights into the behavior of your target market, including what they are searching for, where they are located, and how their interests and preferences are changing over time. This information can help you create targeted marketing campaigns and optimize your content strategy.<\/p>\n\n\n\n
Business ideas brainstorming <\/h3>\n\n\n\n Google Trends can be a great tool for generating new business ideas. Use the tool to identify gaps in the market and emerging trends that you can capitalize on. You can also use Google Trends to identify areas where there is growing demand for certain products or services.<\/p>\n\n\n\n
Marketing strategies<\/h3>\n\n\n\n Incorporate Google Trends data into your marketing strategy to stay on top of the latest trends and reach your target audience with the right message at the right time. Use the data to inform your content strategy, social media marketing, and advertising campaigns.<\/p>\n\n\n\n
By using Google Trends in these ways, you can gain a deeper understanding of your target audience and make data-driven decisions that lead to more effective marketing campaigns and a more successful business.<\/p>\n\n\n\n
10 Ways to use Google Trends in your Marketing Research and Content Planning<\/h2>\n\n\n\n Need new content ideas or ready to take your content planning to the next level? Here are 10 creative ways to use Google Trends to improve your content strategy:<\/p>\n\n\n\n
\nIdentify popular topics<\/strong>: Use Google Trends to identify the most popular topics in your industry or niche. Create content around these topics to tap into the latest buzz and engage your audience.<\/li>\n\n\n\nIdentify parallel topics and keywords<\/strong>: Explore the related queries and topics that Google Trends provides to identify areas of interest that are related to your core topics. Use these as inspiration for new content ideas and new ways to word things you already talk about.<\/li>\n\n\n\nAnalyze seasonal trends<\/strong>: Use Google Trends to identify seasonal trends in search behavior. Create content that capitalizes on these trends and is relevant to your audience during specific times of the year. If the content can be reused in the same season next year, be sure to log it in your content planner for reposting!<\/li>\n\n\n\nFind related queries and topics<\/strong>: Explore the related queries and topics that Google Trends provides to identify areas of interest that are related to your core topics. Use these as inspiration for new content ideas.<\/li>\n\n\n\nDiscover new niches<\/strong>: Use Google Trends to identify emerging trends and new niches that are gaining popularity. Be one of the first to create content in these areas and establish yourself as an authority in your field. For example, if a new sugar alternative is starting to gain traction professionals in multiple industries could have a new cluster of content to create around it. <\/li>\n\n\n\nOptimize your headlines and captions<\/strong>: Use Google Trends to identify the most popular keywords and phrases related to your topic. Use these in your text copy to increase the chances of your content being discovered by search engines and noticed on social media.<\/li>\n\n\n\nPlan your content calendar<\/strong>: Use Google Trends data to plan your content calendar and ensure that your content is timely, relevant, and meets the needs of your target audience. Search for holidays + your subregion + your category and start brainstorming.<\/li>\n\n\n\nAnalyze your competition<\/strong>: Use Google Trends to compare the search volume of your topics against your competitors. If you serve a local market, be sure to drill-down into subregion data. <\/li>\n\n\n\nStay on top of news and events<\/strong>: Use Google Trends to monitor search volume related to news and events in your industry or niche. Creating a quick social post<\/em> with your thoughts on the story gives you the chance to include related keywords and hashtags<\/em> – Take advantage of social platforms wanting to serve content people are talking about! As an example, these are the top topics and queries relating to \u201cCocoa Beach\u201d for the last 7 days. Creating content for social about these things would likely be highly viewed and shared. <\/li>\n\n\n\nTarget different regions<\/strong>: Use Google Trends to identify regional differences in search behavior. For example, a real estate agent in Florida might target winter weather regions for retirees who might want a nice summer home.<\/li>\n<\/ol>\n\n\n\nMore Tips<\/strong>:<\/p>\n\n\n\nIf the related terms are broad and far outside the scope of your industry, try using the category filter. Here is an example a real estate agent might use when looking for keyword and content ideas for social posts:<\/em><\/p>\n\n\n\n
Google Trends category search for real estate content and SEO (example)<\/figcaption><\/figure><\/div>\n\n\nYou can also check out How to show up in Google local search results: 6 easy tips<\/a> for more on local marketing for small businesses.<\/p>\n\n\n\nHOW to use Google Trends in Your Content Strategy<\/h3>\n\n\n\n Most business owners I talk to know trending topics are a great source of content ideas, but they don\u2019t really understand how to talk about it from their brand or business page. They think, \u201cWell, I sell bicycles: What do I care if Stevia is out and agave nectar is in?\u201d<\/p>\n\n\n\n
We make the mistake of thinking our brand and business have to have linear, monotonous content. But when have you ever had a conversation with another human where new ideas didn\u2019t come in?<\/p>\n\n\n\n
I wanted to demonstrate how different industries can use trending topics in their blogs, videos, and social posts, which are really just vehicles for one-to-many conversations<\/em>.<\/p>\n\n\n\nLet’s say that a new sugar alternative is starting to gain traction. Professionals in multiple industries could have a new cluster of content to create around it, even if they aren\u2019t sugar merchants. Here are some examples:<\/p>\n\n\n\n
The obvious examples<\/strong> (and, where professionals usually say \u201cI\u2019m not one of these categories, so I can\u2019t make content about this\u201d):<\/p>\n\n\n\n\nHealthcare: Create content about how the new sugar alternative can be used as a healthier alternative to traditional sugar in diabetic diets or for individuals with insulin resistance.<\/li>\n\n\n\n Fitness: Create content about how the new sugar alternative can be used to fuel workouts or as a healthy alternative for athletes or active individuals.<\/li>\n\n\n\n Foodie Influencer: Compare two recipes using the new sugar alternative vs. the old sugar.<\/li>\n<\/ul>\n\n\n\nThe not-so-obvious examples:<\/strong><\/p>\n\n\n\n\nLocal Business<\/strong> (e.g. Real Estate Agent, Chamber of Commerce Employee): Create content about local businesses that are using the new sugar alternative in their products or highlighting local suppliers who provide it.<\/li>\n\n\n\nRetail<\/strong>: Create content about how the new sugar alternative is being used in food products or as a sweetener for health-conscious consumers, or highlight new products that incorporate it.<\/li>\n\n\n\nRestaurant\/Chef:<\/strong> Create content about how the new sugar alternative can be used in recipes or incorporated into menus to appeal to health-conscious diners.<\/li>\n\n\n\nInsurance Professionals:<\/strong> Share content about the potential health benefits of the sugar alternative and how they can lead to healthier lifestyles and lower medical expenses<\/li>\n\n\n\nMobile Notary Services:<\/strong> Create content about how the new sugar alternative is being used in the food industry and how it can benefit local food truck vendors, restaurant owners, and other small business owners that the mobile notary service can help support.<\/li>\n\n\n\nPhotographer:<\/strong> Create a series of mouth-watering images featuring dishes that use the trending alternative sugar as the main ingredient, highlighting the visual appeal of the sugar and its versatility in different types of cuisine.<\/li>\n\n\n\nPrint Marketing Team:<\/strong> Create visually appealing infographics or pamphlets showcasing the benefits of the alternative sugar and how it can be used in food products or as a sweetener for health-conscious consumers. You\u2019re subconsciously selling your marketing while educating!<\/li>\n\n\n\nLandscaper:<\/strong> Create content about how the alternative sugar can be used to cultivate and maintain healthier gardens or how it can be used in natural weed control products to keep yards healthy and beautiful.<\/li>\n\n\n\nArchitect:<\/strong> Create content about how plant material used in the production of alternative sugar can be used in sustainable building materials or as an eco-friendly insulation product, highlighting benefits to the construction industry.<\/li>\n<\/ul>\n\n\n\nStop being afraid that a trending topic isn\u2019t an exact match to the product or service you sell. Instead, start viewing content creation as a way to start conversations.<\/p>\n\n\n\n
If I want to engage an audience in Cocoa Beach, I could talk about the Red Tide, upcoming space launches, and Spring Break vacation ideas.<\/p>\n\n\n
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Google trends for content ideas for business.<\/figcaption><\/figure><\/div>\n\n\nTry searching for trends in the last 7 days for your market or industry and use a popular topic to start a conversation (today!) on a social platform. Just do it.<\/p>\n\n\n\n
How to use Google Trends to make money: 10 Freelance Ideas<\/h2>\n\n\n\n There are many more ways to make money with Google Trends than I’ve covered in this article. To give you some inspiration and ideas for generating passive income or creating side-hustles, I’ve put together a list of digital products that you can create using Google Trends searches. Whether you’re a freelancer or a marketer manager, these ideas can serve as a starting point for monetizing your skills and expertise.<\/p>\n\n\n\n
\nE-books<\/li>\n\n\n\n Infographics<\/li>\n\n\n\n Online courses<\/li>\n\n\n\n Social media graphics<\/li>\n\n\n\n Webinars<\/li>\n\n\n\n Podcasts<\/li>\n\n\n\n Templates<\/li>\n\n\n\n Research reports<\/li>\n\n\n\n Data visualizations<\/li>\n\n\n\n Stock photos<\/li>\n<\/ol>\n\n\n\nWhen you look at how something is trending, ask yourself if any of the 10 things above are lacking as available resources on the subject. If you create something to fill a gap, there will be customers looking for it.<\/p>\n\n\n\n
Conclusion<\/h2>\n\n\n\n To wrap things up, Google Trends is an absolutely free tool for anyone looking for new ideas in the world of marketing, content creation, and freelancing. Armed with the knowledge of how to read and interpret Google Trends data, you\u2019re ready to make data-driven decisions about your business and content strategy, keeping you ahead of the curve and setting you up for success. Whether you’re a seasoned pro or just starting, Google Trends is something worth using every so often to jumpstart your research and refresh your keyword strategy. So, find some trends and put them to work!<\/p>\n\n\n\n
<\/p>\n\n\n\n
The best free resource for more small business and SEO tips like this: Join the Brand Hacking Facebook Group<\/a><\/p>\n\n\n\n
<\/a>Click to visit the community<\/figcaption><\/figure><\/div>","protected":false},"excerpt":{"rendered":"Google Trends is a free tool that provides invaluable insights into the relative popularity of search terms, related queries, and topic trends, as well as seasonality and geographical interest. In this article, we’ve covered everything you need to know about using Google Trends, including how to read and interpret the data, and practical examples and strategies for generating business and content ideas. <\/p>\n","protected":false},"author":1,"featured_media":1128,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[40],"tags":[24,14,42,41,26,13],"_links":{"self":[{"href":"https:\/\/kattwagner.com\/wp-json\/wp\/v2\/posts\/1113"}],"collection":[{"href":"https:\/\/kattwagner.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kattwagner.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kattwagner.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kattwagner.com\/wp-json\/wp\/v2\/comments?post=1113"}],"version-history":[{"count":15,"href":"https:\/\/kattwagner.com\/wp-json\/wp\/v2\/posts\/1113\/revisions"}],"predecessor-version":[{"id":1715,"href":"https:\/\/kattwagner.com\/wp-json\/wp\/v2\/posts\/1113\/revisions\/1715"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kattwagner.com\/wp-json\/wp\/v2\/media\/1128"}],"wp:attachment":[{"href":"https:\/\/kattwagner.com\/wp-json\/wp\/v2\/media?parent=1113"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kattwagner.com\/wp-json\/wp\/v2\/categories?post=1113"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kattwagner.com\/wp-json\/wp\/v2\/tags?post=1113"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}