{"id":895,"date":"2023-02-03T10:51:14","date_gmt":"2023-02-03T15:51:14","guid":{"rendered":"https:\/\/kattwagner.com\/?p=895"},"modified":"2023-02-03T11:04:04","modified_gmt":"2023-02-03T16:04:04","slug":"how-to-show-up-in-local-search-results-google-tips","status":"publish","type":"post","link":"https:\/\/kattwagner.com\/how-to-show-up-in-local-search-results-google-tips\/","title":{"rendered":"How to show up in local search results on Google: 6 tips for hyperlocal and local visibility"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\" id=\"how-to-show-up-in-local-ser-ps-on-google-6-tips-on-going-hyperlocal-vs-local-for-seo\">How to show up in local SERPs on Google: 6 Tips on going hyperlocal vs. local for SEO<\/h1>\n\n\n\n<p>Are you looking to show up in local search results near your location? Let&#8217;s go over the difference between hyperlocal vs. local SERPs and how to ensure your content is optimized for the local market.<\/p>\n\n\n\n<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><h2>Table of Contents<\/h2><nav><ul><li ><a href=\"#stream-this-guide\">Stream This Guide:<\/a><\/li><li ><a href=\"#hyperlocal-vs-local-search-intent-whats-the-difference\">Hyperlocal vs. Local Search Intent \u2013 What\u2019s the Difference?<\/a><\/li><li ><a href=\"#examples-of-local-and-hyperlocal-search-results-results\">Examples of Local and Hyperlocal Search Results Results<\/a><\/li><li ><a href=\"#actionable-tips-for-optimizing-your-content-for-local-search-engines\">Actionable Tips for Optimizing Your Content for Local Search Engines:<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"stream-this-guide\">Stream This Guide:<\/h2>\n\n\n\n<div id=\"buzzsprout-player-12175942\"><\/div><script src=\"https:\/\/www.buzzsprout.com\/2123314\/12175942-how-to-show-up-in-local-serps-on-google-6-tips-on-going-hyperlocal-vs-local-for-seo.js?container_id=buzzsprout-player-12175942&#038;player=small\" type=\"text\/javascript\" charset=\"utf-8\"><\/script>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"How to show up in local SERPs on Google: 6 Tips on going hyperlocal vs. local for SEO\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/vglOQPrOh94?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><strong>YouTube Timestamps:<br><\/strong><a href=\"https:\/\/www.youtube.com\/watch?v=vglOQPrOh94&amp;t=0s\" target=\"_blank\" rel=\"noopener\">0:00<\/a> What is a local SERP?<br><a href=\"https:\/\/www.youtube.com\/watch?v=vglOQPrOh94&amp;t=69s\" target=\"_blank\" rel=\"noopener\">1:09<\/a> How does a local SERP display on Google or Bing?<br><a href=\"https:\/\/www.youtube.com\/watch?v=vglOQPrOh94&amp;t=113s\" target=\"_blank\" rel=\"noopener\">1:53<\/a> What does a hyper-local SERP look like on Google and Bing?<br><a href=\"https:\/\/www.youtube.com\/watch?v=vglOQPrOh94&amp;t=185s\" target=\"_blank\" rel=\"noopener\">3:05<\/a> How does Google determine local vs. hyperlocal intent behind search terms?<br><a href=\"https:\/\/www.youtube.com\/watch?v=vglOQPrOh94&amp;t=274s\" target=\"_blank\" rel=\"noopener\">4:34<\/a> Actionable steps for hyperlocal and local SEO that help Google<br><a href=\"https:\/\/www.youtube.com\/watch?v=vglOQPrOh94&amp;t=346s\" target=\"_blank\" rel=\"noopener\">5:46<\/a> Using image SEO for hyper-local SERP visibility<br><a href=\"https:\/\/www.youtube.com\/watch?v=vglOQPrOh94&amp;t=390s\" target=\"_blank\" rel=\"noopener\">6:30<\/a> Optimize your Social Profiles and Posts for local visibility<a href=\"https:\/\/www.youtube.com\/watch?v=vglOQPrOh94&amp;t=419s\" target=\"_blank\" rel=\"noopener\">6:59<\/a> What if my business doesn&#8217;t have a physical location for Google?<\/p>\n\n\n\n<h2 class=\"gb-headline gb-headline-985a54e4 gb-headline-text\">What is a SERP?<\/h2>\n\n\n\n<p>SERP stands for &#8220;Search Engine Results Page, &#8220;which refers to the page displayed by a search engine in response to a user&#8217;s search query. The SERP includes a list of relevant results (as determined by the search engine&#8217;s algorithms), such as web pages, images, and videos, along with advertisements and rich results.<\/p>\n\n\n\n<p>SERPs matter in marketing because they determine the visibility and prominence of websites in the search results, which can have a significant impact on a website&#8217;s traffic and ability to attract and convert visitors. A high ranking on the SERP for relevant search terms can <em><strong>increase brand awareness<\/strong><\/em> and credibility, and drive more organic traffic to a website. On the other hand, a low ranking can limit a website&#8217;s visibility and impact its ability to reach its target audience. For this reason, optimizing for the SERP is an important part of a comprehensive digital marketing strategy. Let&#8217;s dive into how to show up in SERPs and strengthen your local marketing reach.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"hyperlocal-vs-local-search-intent-whats-the-difference\">Hyperlocal vs. Local Search Intent \u2013 What\u2019s the Difference?<\/h2>\n\n\n\n<p><strong>Hyperlocal<\/strong>: Your search is interpreted as having proximity as a major factor behind your intent!<\/p>\n\n\n\n<p><strong>Local<\/strong>: Location is relevant, city\/state\/region-specific pages will be shown in SERPs. Map may or may not be present.<\/p>\n\n\n\n<figure class=\"gb-block-image gb-block-image-d7f6975b\"><a href=\"https:\/\/www.youtube.com\/watch?v=vglOQPrOh94&amp;t=0s\" target=\"_blank\" rel=\"noopener\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1080\" height=\"1080\" class=\"gb-image gb-image-d7f6975b\" src=\"https:\/\/kattwagner.com\/wp-content\/uploads\/2023\/02\/local-vs-hyperlocal-marketing.png\" alt=\"This image links to a youtube video segment on the difference between local and hyperlocal search results in Google, and gives examples of each display.\" title=\"local-vs-hyperlocal-marketing-google\" srcset=\"https:\/\/kattwagner.com\/wp-content\/uploads\/2023\/02\/local-vs-hyperlocal-marketing.png 1080w, https:\/\/kattwagner.com\/wp-content\/uploads\/2023\/02\/local-vs-hyperlocal-marketing-300x300.png 300w, https:\/\/kattwagner.com\/wp-content\/uploads\/2023\/02\/local-vs-hyperlocal-marketing-1024x1024.png 1024w, https:\/\/kattwagner.com\/wp-content\/uploads\/2023\/02\/local-vs-hyperlocal-marketing-150x150.png 150w, https:\/\/kattwagner.com\/wp-content\/uploads\/2023\/02\/local-vs-hyperlocal-marketing-768x768.png 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/a>\n<figcaption class=\"gb-headline gb-headline-75e987bb gb-headline-text\"><a href=\"https:\/\/www.youtube.com\/watch?v=vglOQPrOh94&amp;t=0s\" target=\"_blank\" rel=\"noopener\">Jump to segment<\/a><\/figcaption>\n<\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"examples-of-local-and-hyperlocal-search-results-results\">Examples of Local and Hyperlocal Search Results Results<\/h2>\n\n\n\n<p><strong>Local SERP<\/strong>: Typically contains results with town, city, and state in the title. May or may not feature a map.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/kattwagner.com\/wp-content\/uploads\/2023\/02\/Example-of-a-Local-SERP-1024x576.png\" alt=\"Example of a Local SERP display in Google\" class=\"wp-image-899\" width=\"675\" height=\"397\"\/><figcaption class=\"wp-element-caption\">Example of a Local SERP display in Google<\/figcaption><\/figure><\/div>\n\n\n<p><strong>Hyperlocal SERP<\/strong>: Usually features a map and the most proximal results that are relevant to the search. Information displayed includes address, ratings, company name, business hours, etc. You can expand the listed businesses in the top fold to see more business details and click on any for further information or directions to their location.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/kattwagner.com\/wp-content\/uploads\/2023\/02\/Example-of-a-Hyper-Local-SERP-1024x576.png\" alt=\"Example of hyper-local search results page in google\" class=\"wp-image-900\" width=\"675\" height=\"404\"\/><figcaption class=\"wp-element-caption\">Example of hyper-local search results page in google<\/figcaption><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"actionable-tips-for-optimizing-your-content-for-local-search-engines\">Actionable Tips for Optimizing Your Content for Local Search Engines:<\/h2>\n\n\n\n<p>Google has pre-determined how words like &#8220;Bank,&#8221; &#8220;Auto Insurance,&#8221; and &#8220;Pizzeria&#8221; are classified; however, what&#8217;s in your power is making sure your content makes it clear what LOCALITIES AND CATEGORIES OF BUSINESS are relevant to your business.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/www.youtube.com\/watch?v=vglOQPrOh94&amp;t=185s\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/kattwagner.com\/wp-content\/uploads\/2023\/02\/how-google-determines-local-search-intent-1024x1024.png\" alt=\"This image links to a listenable Youtube segment on How google determines search intent for local searches.\" class=\"wp-image-901\" width=\"325\" srcset=\"https:\/\/kattwagner.com\/wp-content\/uploads\/2023\/02\/how-google-determines-local-search-intent-1024x1024.png 1024w, https:\/\/kattwagner.com\/wp-content\/uploads\/2023\/02\/how-google-determines-local-search-intent-300x300.png 300w, https:\/\/kattwagner.com\/wp-content\/uploads\/2023\/02\/how-google-determines-local-search-intent-150x150.png 150w, https:\/\/kattwagner.com\/wp-content\/uploads\/2023\/02\/how-google-determines-local-search-intent-768x768.png 768w, https:\/\/kattwagner.com\/wp-content\/uploads\/2023\/02\/how-google-determines-local-search-intent.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.youtube.com\/watch?v=vglOQPrOh94&amp;t=185s\" target=\"_blank\" rel=\"noopener\">Jump to Segment<\/a><\/figcaption><\/figure><\/div>\n\n\n<p>These 6 tips below will help you optimize for local search reach today and on an on-going basis.<\/p>\n\n\n\n<ol>\n<li><strong>Optimize website categories and tags:<\/strong> Make sure your website blog has both KEY LOCATION categories as well as KEY SERVICES categories you offer; this shows Google your relevance to certain locations and services when it comes to searches made by users who live there.<\/li>\n\n\n\n<li><strong>Create a <em>Locations <\/em>directory page<\/strong>: link those key categories on this page as well so again Google understands its relevance when someone searches within these areas locally.<\/li>\n\n\n\n<li><strong>Optimize titles, headers, and meta descriptions<\/strong>:  Use location names in all titles, H2s, and meta descriptions \u2013 any place where text appears try incorporating locality names near relevant services!<\/li>\n\n\n\n<li><strong>Optimize images with local keywords<\/strong>: When it comes to images use locality names in image descriptions, and alt text \u2013 all parts should include locality-bearing terms so that it&#8217;s accessible even if images cannot load!<\/li>\n\n\n\n<li><strong>Optimize social media profiles<\/strong>: Social media profiles and content natively uploaded to social media platforms has the potential to show up in local SERPs.  It can also help you get discovered by people near you <em>on-platform.<\/em> Use location keywords in bios\/profile descriptions, event descriptions, posts, and service listings when appropriate. <\/li>\n\n\n\n<li><strong><em>No physical location for Google My Business? <\/em><\/strong>It may still be possible to create a \u201cstore within a store\u201d at another colleague\u2019s business location; just make sure you follow all GMB policies regarding having unique contact numbers, names, and business categories listed appropriately!<\/li>\n<\/ol>\n\n\n\n<p><\/p>\n\n\n\n<p>Thank you for tuning into the first episode of Brand Hacking. I am excited to cover more content, and you can help me prioritize what tips and tricks to dive into next by commenting below.  Learn what <a href=\"https:\/\/kattwagner.com\" data-type=\"URL\">Brand Hacking<\/a> is and be sure to join the <a href=\"https:\/\/www.facebook.com\/groups\/brandhackinggroup\" target=\"_blank\" rel=\"noopener\">Facebook Group!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this episode of Brand Hacking, we break down the difference between hyper-local and local SERPs, what you CAN and CAN&#8217;T control about Google&#8217;s search intent classification, and how you can take simple but POWERFUL action to create local SEO juice for your brand or business.<\/p>\n","protected":false},"author":1,"featured_media":903,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[11],"tags":[14,12,13],"_links":{"self":[{"href":"https:\/\/kattwagner.com\/wp-json\/wp\/v2\/posts\/895"}],"collection":[{"href":"https:\/\/kattwagner.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kattwagner.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kattwagner.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kattwagner.com\/wp-json\/wp\/v2\/comments?post=895"}],"version-history":[{"count":9,"href":"https:\/\/kattwagner.com\/wp-json\/wp\/v2\/posts\/895\/revisions"}],"predecessor-version":[{"id":1203,"href":"https:\/\/kattwagner.com\/wp-json\/wp\/v2\/posts\/895\/revisions\/1203"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kattwagner.com\/wp-json\/wp\/v2\/media\/903"}],"wp:attachment":[{"href":"https:\/\/kattwagner.com\/wp-json\/wp\/v2\/media?parent=895"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kattwagner.com\/wp-json\/wp\/v2\/categories?post=895"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kattwagner.com\/wp-json\/wp\/v2\/tags?post=895"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}