Organic Marketing with a Hybrid Approach to Social Media and SEO

Swipe File example - Raising awareness for a business or brand page, channel, or online community

How to create marketing content to raise awareness about your brand’s Facebook Group or Online Community [Marketing Swipe File]

If you want to know how to raise awareness about your Facebook Group or other online community without trying to cram everything into a single description, check out this example from my marketing swipe file.

Most of my internet friends are solopreneurs or part of a small team.

They are generalists by necessity, meaning they take on a wide range of skill sets and roles in their work.

Typically, their brands are built as a concierge or all-in-one solution to whatever it is their target audience needs help with.

So when it comes time to write a description for a marketing asset, like a YouTube Channel, or Facebook Community, writer’s block can hit fast and hard.

I have friends that have been stumped for weeks – even MONTHS – trying to figure out how to write descriptions that cover: who I am, what I do, who this is for, and why should you care…

But one description isn’t the be-all, end-all of how people will find your channels and communities and choose whether or not they are relevant to them.

Let’s take a look at an ad served to me by Fidelity.

This Fidelity ad is a great example of how to raise awareness about an online community/Facebook Group, so I saved it to my marketing swipe file
This ad was shown to me on YouTube (mobile)
Here's my guess on why Fidelity made this ad, and why I was part of their target audience.
Here’s my guess on why Fidelity made this ad, and why I was part of their target audience.
Here's why I stopped to add it to my ever-growing "Swipe File"
Here’s why I stopped to add it to my ever-growing “Swipe File”
Here's why I am writing this for you!
Here’s why I am writing this for you!

Seeing a Fortune 500 company with brand ambassadors like Venus Williams and Jessica Alba use such a simple graphic is a great reminder that marketing doesn’t need to be extravagant or complicated. I couldn’t help but save it to my marketing swipe file for inspiration.

I’ve used simple images like this to raise awareness about different Facebook groups. The benefit is that you can communicate what and who a group is for without having to craft the perfect one-line pitch.

It has worked REALLY well for me.

Here’s my process:

How to create marketing content to raise awareness about your brand’s page, channel, or group.

  1. Pick an asset to promote, such as a community, product, service, or mailing list.
  2. Decide if you want to target specific audiences or not (If you’re short on time, keep it top-level! You can always segment out in future iterations)
  3. Think of 2-3 relevant keywords that describe the “what” of your asset.
  4. Think of 2-3 relevant keywords that describe the goals of your “who”
  5. Think of 2-3 relevant keywords that describe the benefits your “what” provides to your “who”
  6. Create a simple bubble-text design using an app like Canva.
  7. Share your design on your preferred platform(s) and watch your asset gain traction!

If describing what you do gives you writer’s block, save this and try it yourself. You can also use my digital door knocking guide to help raise awareness with one-to-one outreach!

Hope this helps!

-Katt

I have collected examples of marketing and advertising that have inspired me for as long as I can remember.

One day I thought: Why not share these?

If you want to learn how to write better copy and create effective marketing content, be sure to follow along as I share more on Facebook, Instagram, LinkedIn (free weekly newsletter!), and YouTube.

Share the Post:

Leave a Comment

Related Posts