This guide does more than define terms: it breaks down how Google interprets search queries, determines user intent, and decides what content is relevant and worth delivering to a user. If you want to understand why content does or doesn’t make it into SERPs, this is the guide to read.
In this marketing news digest, we look at weekly social media and SEO updates worth knowing and share tips for getting the most out of them. This week, we have new AI rules, Gmail announcements, a TikTok and HubSpot collaboration, dozens of new YouTube features, and a cool look at the “Near Me” local SEO trick (and whether or not it actually works).
The Google Perspectives Tab is a new way to rank in search results. Here’s how the feature works, why Google says it’s a priority in development and future updates, and what to do to get your content ranked and seen in the Perspectives tab.
New data shows Google SERPs are changing BIG TIME. The biggest shift comes in featured snippets for FAQs content. Find out how these shifts are reshaping SEO strategies in 2023 and discover what you can do to stay on top.
What are branded keywords and how are they different from generic keywords? This guide will teach you how and when to use branded keywords and give you 25 ideas and examples you can use to start creating social media and SEO content optimized for branded search, user experience, and reach.
Want your blog posts to go viral? Here’s the latest on what Google Says to do. Follow these 7 tips for making your content more shareable on social media. From eye-catching visuals to attention-grabbing headlines, we’ve got you covered. Get ready to see your content reach new heights with these expert tips
What if I told you that Google Analytics … Read more